The author assumes no liability for the accuracy, completeness, or timeliness of the information provided. Liability claims against the author for damages of a material or immaterial nature arising from access to or use or non-use of the published information, from misuse of the connection, or from technical malfunctions are excluded. All offers are non-binding. The author expressly reserves the right to change, supplement, or delete parts of the pages or the entire website without prior notice, or to temporarily or permanently discontinue publication.
References and links to third-party websites are outside our area of responsibility. We disclaim all liability for such websites. Access to and use of such websites is at the user’s own risk.
The copyright and all other rights to content, images, photos, or other files on this website belong exclusively to the website owners. The content, images, photos, or other files may not be copied, downloaded, or used for personal purposes via screenshots.
We take the protection of your privacy very seriously. Below, we provide you with detailed information about how we handle your data:
Everyone has the right to respect for their privacy and to protection against the misuse of their personal data. We comply with these regulations. Personal data is treated with strict confidentiality and is neither sold nor shared with third parties. In close cooperation with our hosting providers, we strive to protect our databases as effectively as possible against unauthorized access, loss, misuse, or falsification.
The following privacy policy applies to the entire website of the website owner. This includes all domains.
Personal data is information that can be used to identify a person, i.e., information that can be traced back to an individual. This includes name, email address, and telephone number. Data about preferences, hobbies, memberships, or which websites someone has visited also falls under the category of personal data.
We only collect, use, and share personal data if this is legally permitted or if users consent to the data collection. If such data is collected, it may be used by analytics and tracking providers.
If you contact us via the form on the website or by email, the data you provide will be stored by us for the purpose of processing your request and in case of follow-up questions. We will not share this data without your consent.
We (or rather, our web provider) collect data about every access to our website (so-called server log files). This access data includes the name of the accessed web page, the date and time of access, browser type/version, operating system used, referrer URL (the previously visited page), and the hostname of the accessing computer (IP address). The provider uses the log data only for statistical analysis for the purpose of operating, securing, and optimizing the website.
Cookies are small files that allow websites to store specific, device-related information on users’ access devices (PCs, smartphones, etc.). They serve two main purposes: firstly, to improve the user-friendliness of websites (e.g., by storing login data), and secondly, to collect statistical data on website usage and analyze it to improve our services. We use cookies to make our website more user-friendly. Some cookies remain stored on your device until you delete them. They allow us to recognize your browser on your next visit.
Users can influence the use of cookies. Most browsers offer an option to restrict or completely prevent the storage of cookies. However, please note that disabling cookies may limit the functionality and user experience of the website.
Instructions for deleting cookies in the most common browsers can be found here:
Alternatively, you can disable the use of third-party cookies by visiting the Network Advertising Initiative’s opt-out page at http://www.networkadvertising.org/managing/opt_out.asp.
This website uses Google Analytics, a web analytics service provided by Google Inc. Google Analytics uses “cookies,” which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website will generally be transmitted to and stored by Google on servers in the United States.
If IP anonymization is activated on this website, Google will shorten the IP address of users within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. IP anonymization is active on this website. On behalf of the operator of this website, Google will use this information to evaluate the use of the website by users, to compile reports on website activity, and to provide other services relating to website activity and internet usage to the website operator.
The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. Users can prevent the storage of cookies by adjusting their browser settings; however, this website points out that in this case, you may not be able to fully utilize all the functions of this website. Furthermore, users can prevent Google from collecting and processing data generated by the cookie and related to their use of the website (including their IP address) by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de.
We use Hotjar to better understand our users’ needs and to optimize the content and user experience on this website. Hotjar’s technology gives us a better understanding of our users’ experiences (e.g., how much time users spend on which pages, which links they click, what they like and dislike, etc.), which helps us tailor our offerings to user feedback. Hotjar uses cookies and other technologies to collect data about user behavior and their devices, specifically the device’s IP address (which is only collected and stored in anonymized form during your website visit), screen size, device type (unique device identifiers), information about the browser used, location (country only), and preferred language for viewing our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually prohibited from selling the data collected on our behalf.
Further information can be found in the ‘about Hotjar’ section on Hotjar’s help page.
Our website uses Bing Ads technology to collect and store data, from which user profiles are created using pseudonyms. This is a service provided by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. This service allows us to track user activity on our website when users arrive via Bing Ads. When you access our website through such an ad, a cookie is placed on your computer. A Bing UET tag is integrated into our website. This is a code that, in conjunction with the cookie, stores certain non-personal data about website usage. This includes, among other things, the duration of your visit, which areas of the website were accessed, and which ad led you to the website. No information about your identity is collected.
The collected information is transferred to Microsoft servers in the USA and stored there for a maximum of 180 days. You can prevent the collection and processing of data generated by the cookie relating to your use of the website by disabling cookies. This may limit the functionality of the website.
Furthermore, Microsoft may use cross-device tracking to monitor your usage across multiple electronic devices and display personalized advertising on Microsoft websites and apps. You can disable this behavior at http://choice.microsoft.com/de-de/opt-out.
Further information about Bing’s analytics services can be found on the Bing Ads website (https://help.bingads.microsoft.com/#apex/3/de/53056/2). Further information about data protection at Microsoft and Bing can be found in Microsoft’s privacy statement (https://privacy.microsoft.com/de-de/privacystatement).
Our website uses the Facebook Pixel, a service of the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA. When you visit our website, the Facebook Pixel establishes a direct connection between your browser and the Facebook server. This allows Facebook to receive information that you have visited our website using your IP address. Facebook can then associate your visit to our website with your user account. We can use the information obtained in this way to display Facebook ads or for tracking purposes. Please note that as the website provider, we have no knowledge of the content of the transmitted data or its use by Facebook. You can find further information in Facebook’s privacy policy at https://www.facebook.com/about/privacy/. If you do not wish to have your data collected via Custom Audience, you can deactivate Custom Audiences here.
Our website uses remarketing tags from the social network LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. When you visit our website, these remarketing tags establish a direct connection between your browser and the LinkedIn server. This allows LinkedIn to receive information that you have visited our website using your IP address. LinkedIn can then associate your visit to our website with your user account. We can use this information to display LinkedIn ads. Please note that as the website provider, we have no knowledge of the content of the transmitted data or how LinkedIn uses it. For more information, please see LinkedIn’s privacy policy at https://www.linkedin.com/legal/privacy-policy.
You have the option to subscribe to our newsletter. For this, we need your email address and your confirmation that you agree to receive the newsletter.
When you subscribe to our newsletter, your name and email address will be used with your consent exclusively for our own advertising purposes until you unsubscribe. You can unsubscribe at any time via the newsletter itself or by sending us a short message.
You have the fundamental rights to information, rectification, erasure, restriction of processing, data portability, withdrawal of consent, and objection. If you have any questions that this privacy policy does not answer, you can contact us at any time at the following address:
Laixo AG
Schaffhauserstrasse 331
8050 Zürich
Schweiz
Tel.: +41 (0)58 510 63 77
E-Mail: info@laixo.ch
die markenmacher AG
Thorenbergstrasse 47
6014 Luzern
info@diemarkenmacher.ch
+41 41 562 30 02
Changes to the privacy policy
The website owners reserve the right to make changes to this privacy policy at any time with effect for the future. Users are requested to regularly check the current privacy policy.
Privacy Policy (as of August 2020)
